NexGenAI Marketing Group
AdTech Platform
Solutions for
Global Reach, Local Data, and Engaging Creatives
NexGenAI DSP (Demand Side Platform) is a proprietary technology platform that allows brands to run programmatic
campaigns using display, native, video, or rich media formats. You can optimize your marketing outcomes using
automated tools powered by machine learning and algorithms.
campaigns using display, native, video, or rich media formats. You can optimize your marketing outcomes using
automated tools powered by machine learning and algorithms.
Unleash Targeted Advertising Potential with Our Demand Side Platform (DSP)
A DSP is a key component of programmatic marketing. A DSP is a software platform that allows advertisers and agencies to buy digital ad inventory from multiple ad exchanges through one interface.
It automates the decision-making process of media buying by targeting specific audiences and demographics.
Win the advertising race with innovative targeting options, engaging creatives, and a dedicated ad operations and client services team.
NexGenAI Marketing Group
AdTech Platform
Solutions for
Global Reach, Local Data,
and Engaging Creatives
NexGenAI DSP (Demand Side Platform) is a proprietary technology platform that allows brands to run programmatic campaigns using display, native, video, or rich media formats. You can optimize your marketing outcomes using automated tools powered by machine learning and algorithms.
Unleash Targeted Advertising Potential with Our
Demand Side Platform (DSP)
A Demand Side Platform (DSP) is a key component of programmatic marketing. A DSP is a software platform that allows advertisers and agencies to buy digital ad inventory from multiple ad exchanges through one interface.
It automates the decision-making process of media buying by targeting specific audiences and demographics.
Win the advertising race with innovative targeting options, engaging creatives, and a dedicated ad operations and client services team.
Key Features
Automated Buying
Our DSP platform automates the process of buying digital ads in real time, which is more efficient than traditional, manual methods.
Optimization & Analytics
We also provide tools for optimizing ad performance and provide analytics so advertisers can understand how their ads are performing and make data-driven decisions.
Real-Time Bidding
Our Platform facilitates real-time bidding (RTB) on digital ads. In RTB, advertising inventory is bought and sold on a per-impression basis in a real-time auction.
Targeting Capabilities
We offer targeted ads based on user information like location, browsing behavior, & demographics, ensuring relevance for the ads’ audiences.
Advanced targeting & Global reach
Reach a large global audience with 2.500+ targeting options.
Interest Category
Geofence
User List
Device Type & Model
Telco Data
Demographics
60+ Ad Exchanges
Socio-Economic Class
Targeting Options
Our targeting options help people by delivering ads that are specifically tailored to their interests, needs, and preferences. This ensures that they are presented with relevant and meaningful advertising content, enhancing their overall online experience.
1. Data Affinity
2. Interest Targeting
3. Advanced
Geo-location Targeting
4. Time Scheduling
5. Contextual Targeting
6. Footfall
01. Data Affinity
Our platform segments out keywords for you based on the audience’s interests.
By analyzing and utilizing this data, we can deliver more personalized and targeted advertisements to users, increasing the likelihood of them engaging with the ads and finding them relevant to their needs.
This enhances the overall advertising experience for users and improves the effectiveness of ad campaigns for advertisers.
This enhances the overall advertising experience for users and improves the effectiveness of ad campaigns for advertisers.
02. Interest Targeting
People are targeted based on their interests. Our AdTech Data Management Platform collects first party data from users’ browsing activities.
By leveraging this data, advertisers can optimize their ad placements and deliver content that aligns with users’ interests, resulting in more effective and successful advertising campaigns.
03. Advanced Geo-location Targeting
Geo-location targeting helps reach your campaign goals and measure the effect on both your brand awareness as well as return on investment.
This type of targeting allows you to reach potential business customers within driving or walking distance of a specific store, airport, hotel, billboard – you name it!
04. Relevant Time Scheduling
On our AdTech DSP (Demand-Side Platform), you have the capability to schedule and control the timing of your ad placements. This means you can choose to display your ads during specific times and days that are most relevant or advantageous for your target audience.
By utilizing this feature, you can optimize your ad delivery to align with specific user behaviors and preferences. For example, if your target audience is more active or receptive to ads during certain times of the day or days of the week, you can schedule your ads to appear during those periods.
05. Contextual Targeting
Unlike behavioral targeting where tracking pixels are used, contextual targeting utilizes keywords on a web page to show ads. It shows relevant ads based on content on the page.
Contextual targeting creates a positive influence on users browsing through the website. The ads shown are contextually relevant, so they get better viewability. In this case, relevant keywords may include:
06. Footfall
Track how many users who viewed your ad via NexGenAI AdTech DSP, have visited a physical location like :
See which campaign drives more potential clients to your business showroom.
Understand your return on investment (ROI).
Ad Types
Well-designed and compelling ads have the potential to captivate users’ attention and encourage them to engage with the ad content. This engagement can take various forms, such as clicking on the ad, watching a video, filling out a form, or making a purchase. Our AdTech platform provide different types of ads like :
Tell your brand’s story with Video Ad Serving Template, Live Feeds and In-Banner Video ads.
CTA ads are unique ads for performance. Ad is calling the user to make an action wether it is a click to website, map or more advanced – SMS or chat
Powerful ads that automatically change based on chosen factors and API integration
Data collection banner ads can collect user’s data for lead generation or better understanding of user’s behavior. In-banner forms for user opinion collection will later be analyzed and presented.
Floating video ads have around 50% more viewability than a non-floating video ad and a higher completion rate as a result. Floating ads stay fixed on top of the content while scrolling and it delivers the highest CTR
Real-time Reporting Dashboard
Track KPIs in Real-time
Real-time Optimization
See performance by location, creative, demographics and more
See how you achieve your KPIs in real-time
Campaign Tracking
Our dedicated AdOps team sets up, launches and then monitors your campaigns daily, making all necessary adjustments.
At the push of a button, you can access the NexgenAI Adtech dashboard, monitor campaign performance and all statistics in real-time, and download full campaign reports.
Key Features
Automated
Buying
Our DSP platform automates the process of buying digital ads in real time, which is more efficient than traditional, manual methods.
Optimization & Analytics
We also provide tools for optimizing ad performance and provide analytics so advertisers can understand how their ads are performing and make data-driven decisions.
Real-Time
Bidding
Our Platform facilitates real-time bidding (RTB) on digital ads. In RTB, advertising inventory is bought and sold on a per-impression basis in a real-time auction.
Targeting Capabilities
We offer targeted ads based on user information like location, browsing behavior, & demographics, ensuring relevance for the ads’ audiences.
Advanced Targeting &
Global Reach
Reach a large global audience with 2.500+ targeting options.
Interest Category
Geofence
User List
Device Type & Model
Telco Data
Demographics
60+ Ad Exchanges
Socio-Economic Class
Targeting Options
Our targeting options help people by delivering ads that are specifically tailored to their interests, needs,
and preferences. This ensures that they are presented with relevant and meaningful advertising content,
enhancing their overall online experience.
1. Data Affinity
Our platform segments out keywords for you based on the audience's interests.
By analyzing and utilizing this data, we can deliver more personalized and targeted advertisements to users, increasing the likelihood of them engaging with the ads and finding them relevant to their needs.
This enhances the overall advertising experience for users and improves the effectiveness of ad campaigns for advertisers.
2. Interest Targeting
People are targeted based on their interests. Our AdTech Data Management Platform collects first party data from users’ browsing activities.
By leveraging this data, advertisers can optimize their ad placements and deliver content that aligns with users' interests, resulting in more effective and successful advertising campaigns.
3. Advanced Geo-location Targeting
Geo-location targeting helps reach your campaign goals and measure the effect on both your brand awareness as well as ROI.
This type of targeting allows you to reach potential business customers within driving or walking distance of a specific store, airport, hotel, billboard - you name it!
4. Relevant Time Scheduling
On our AdTech DSP you have the capability to schedule and control the timing of your ad placements. This means you can choose to display your ads during specific times and days that are most relevant or advantageous for your target audience.
By utilizing this feature, you can optimize your ad delivery to align with specific user behaviors and preferences. For example, if your target audience is more active or receptive to ads during certain times of the day or days of the week, you can schedule your ads to appear during those periods.
5. Contextual Targeting
Unlike behavioral targeting where tracking pixels are used, contextual targeting utilizes keywords on a web page to show ads. It shows relevant ads based on content on the page.
Contextual targeting creates a positive influence on users browsing through the website. The ads shown are contextually relevant, so they get better viewability. In this case, relevant keywords may include:
Car
Car Dealership in Delhi
Car Insurance
..and More !!
6. Footfall
Track how many users who viewed your ad via NexGenAI AdTech DSP, have visited a physical location like :
Car Showroom
Restaurants
Shop
Hotels
Car Showroom
See which campaign drives more potential clients to your business showroom.
Understand your ROI.
Ad Types
Well-designed and compelling ads have the potential to captivate users’ attention and encourage them to engage with the ad content. This engagement can take various forms, such as clicking on the ad, watching a video, filling out a form, or making a purchase. Our AdTech platform provide different types of ads like :
Tell your brand’s story with video ad serving template, live feeds and in-banner video ads.
CTA ads are unique ads for performance. Ad is calling the user to make an action wether it is a click to website, map or more advanced – SMS or chat
Powerful ads that automatically change based on chosen factors and API integration
Data collection banner ads can collect user’s data for lead generation or better understanding of user’s behavior. In-banner forms for user opinion collection will later be analyzed and presented.
Floating video ads have around 50% more viewability than a non-floating video ad and a higher completion rate as a result. Floating ads stay fixed on top of the content while scrolling and it delivers the highest CTR
Real-time Reporting Dashboard
Track KPIs in Real-time
See how you achieve your KPIs in real-time
Real-time Optimization
See performance by location, creative, demographics and more
Campaign Tracking
Our dedicated AdOps team sets up, launches and then monitors your campaigns daily, making all necessary adjustments.
At the push of a button, you can access the NexgenAI Adtech dashboard, monitor campaign performance and all statistics in real-time, and download full campaign reports.
