NexGenAI Marketing Group
AI-Driven Marketing
Automation
How We Do it?
Marketing
Automation Platform
Our platform enables the identification of high potential leads and helps to streamline campaign management through targeting and segmentation.
Autopilot
Sales Strategies
Our platform provides enabling sales strategies that nurture and accelerate growth in business revenue, all on autopilot.
Marketing
Measurement Tools
Our lead management and marketing measurement tools enable companies to gauge the success of their marketing campaigns, revise their strategies accordingly.
NexGenAI Marketing Group
AI-Driven Marketing Automation
How We Do it?
Marketing Automation Platform
Our platform enables the identification of high potential leads and helps to streamline campaign management through targeting and segmentation.
Autopilot Sales Strategies
Our lead management and marketing measurement tools enable companies to gauge the success of their marketing campaigns, revise their strategies accordingly..
Marketing Measurement Tools
01. User Activity Tracking
Our platform can help you identify and estimate users’ behaviour by tracking and analyzing their activities.
Just by adding a code to your website, you can gather a lot of useful information like what pages users are visiting, what products they are checking out, how long do they stay on the page, whether they buy that product or not.
With our platform, you
can track the user activities that enable you to pinpoint the interest of individual users.
We also score and assign points with relative triggers for reaching out to visitors on preferred mediums.
02. Contact Scoring
Contact scoring is a way of ranking prospective consumers by their potential to convert into a sale.
Depending on these scores,
marketing methods can be determined.
With the varying score the type of communication, department of contacting personnel also varies.
Lead scoring often incorporates both the demographic data as well as the behavioral details such as previous purchases, website activity, and social media actions.
Our platform keeps updating the scores in accordance with the latest web activities.
We use demographic and behavioral data to determine lead scores and customize
marketing methods and communication.
Our platform create customized offers for high-scoring leads and convert them with custom actions and
triggers.
03. Analytics and Reporting
Get in-depth insights into your website visitors’ behavior and interests with our advanced analytics and reporting tools
Use the data to optimize your marketing strategies, personalize your messaging, and convert more leads into sales
04. Contact Segmentation
Segmentation helps you deliver relevant content to the individual prospect by considering their demographic details, professional information, and online behaviors.
Our segmentation feature
delivers tailored content
based on demographic, professional, and online behavior data.
Customers can be segmented according to various parameters such as purchase history and browsing movement.
Our automated segmentation process works in accordance
with your contacts.
05. Campaign Builder
Drip Campaigns
Dynamic Personalization
Split Testing
Email and Landing Page Builder
5a. Drip Campaigns
Drip campaigns help you nurture
new leads towards sale by conveying a relative message, to prospects for building trust in your organization, expanding brand awareness.
With our marketing aurtomation tool you can easily set up a drip campaign by simply choosing the content pieces that move leads through the funnel, that will help you be persuasive and more efficient in converting leads as these campaigns send content to the lead based on time, lead actions, or other triggers.
5b. Dynamic Personalization
Personalization of marketing emails has become the most influential attribute in getting internet users to click.
Our platform lets you send automated emails that look highly personalized and tailor-made just for the receiver. This is done with the help of our active tagging and custom fields feature to select, match, and include content in the email.
5c. Split Testing
Also known as A/B testing, A feature you can use on our email tool which will let you
run different versions of the same email campaign for testing the audience and analyzing what works best for your email campaign and generates a better engagement rate.
The split testing allows us to find the best subject line, content, design, send time, basically every element of the email that you can change. Our email tool can even automatically send the most
promising set to the rest of your list.
5d. Email and Landing Page Builder
As the name suggests, it lets you create dedicated landing pages for each of your offers, promotions, programs, and campaigns. You can make those landing pages without any technical hassle.
You can even make those pages responsive with a simple drag and drop interface.
In addition to this, you can also run A/B tests on these landing pages and add forms to gather data about leads. Such forms can play a vital role in collecting, organizing, and analyzing data and customer behaviour with ease.
06. Lead Generation Services
Highly Qualified Leads (HQL)
Account Based Marketing
B.A.N.T Discovery Leads
Nurtured Leads
Content Syndication
High Quality Leads (HQL)
Account Based Marketing
B.A.N.T. Discovery Leads
Nurtured Leads
Content Syndication
01. User Activity Tracking
Our platform can help you identify and estimate users' behaviour by tracking and analyzing their activities.
Just by adding a code to your website, you can gather a lot of useful information like what pages users are visiting, what products they are checking out, how long do they stay on the page, whether they buy that product or not.
With our platform, you can track the user activities that enable you to pinpoint the interest of individual users.
We use our IP-to-company lookup service to analyze behavioral information and create precise audience profiles.
We also score and assign points with relative triggers for reaching out to visitors on preferred mediums.
02. Contact Scoring
Contact scoring is a way of ranking prospective consumers by their potential to convert into a sale.
Depending on these scores, marketing methods can be determined. With the varying score the type of communication, department of contacting personnel also varies.
Lead scoring often incorporates both the demographic data as well as the behavioural details such as previous purchases, website activity, and social media actions.
Our platform keeps updating the scores in accordance with the latest web activities.
We use demographic and behavioral data to determine lead scores and customize marketing methods and communication.
Our platform create customized offers for high-scoring leads and convert them with custom actions and triggers.
03. Analytics and Reporting
Get in-depth insights into your website visitors' behavior and interests with our advanced analytics and reporting tools.
Use the data to optimize your marketing strategies, personalize your messaging, and convert more leads into sales.
Track user activities on your website to understand interests and provide key information like product page visits and content engagement.
Using behavioral details, we score and assign points with relevant triggers to reach visitors on their preferred channels.
Our proprietary IP to company lookup service allows us to profile your audience for additional data to enhance your analytics and reporting.
04. Contact Segmentation
Segmentation helps you deliver relevant content to the individual prospect by considering their demographic details, professional information, and online behaviours.
Though this feature leans heavily on lead score functionality, you can still create different segments of your customer
Personalize content using demographic, professional, and online behavior data through segmentation.
Customers can be segmented according to various parameters such as purchase history and browsing movement.
Our automated segmentation process works in accordance with your contacts.
05. Campaign Builder
Our platform offers a user-friendly campaign builder with drag-and-drop features for customized workflows. Create targeted campaigns based on contact segments and assign contact scoring based on user behavior. Reach users on their preferred channels and send notifications and alerts via APIs.
Drip Campaigns
Dynamic Personalization
Split Testing
Email and Landing Page Builder
5a. Drip Campaigns
Drip campaigns help you nurture new leads towards sale by conveying a relative message, to prospects for building trust in your organization, expanding brand awareness.
With our marketing aurtomation tool you can easily set up a drip campaign by simply choosing the content pieces that move leads through the funnel, that will help you be persuasive and more efficient in converting leads as these campaigns send content to the lead based on time, lead actions, or other triggers.
5b. Dynamic Personalization
Personalization of marketing emails has become the most influential attribute in getting internet users to click.
Our platform lets you send automated emails that look highly personalised and tailor-made just for the receiver. This is done with the help of our active tagging and custom fields feature to select, match, and include content in the email.
5c. Split Testing
Also known as A/B testing, A feature you can use on our email tool which will let you run different versions of the same email campaign for testing the audience and analyzing what works best for your email campaign and generates a better engagement rate.
The split testing allows us to find the best subject line, content, design, send time, basically every element of the email that you can change. Our email tool can even automatically send the most promising set to the rest of your list.
5d. Email and Landing Page Builder
As the name suggests, it lets you create dedicated landing pages for each of your offers, promotions, programs, and campaigns. You can make those landing pages without any technical hassle. You can even make those pages responsive with a simple drag and drop interface.
In addition to this, you can also run A/B tests on these landing pages and add forms to gather data about leads. Such forms can play a vital role in collecting, organizing, and analyzing data and customer behaviour with ease.
06. Lead Generation Services
Our AI-driven innovative lead generation tool, along with our advanced data repository and content solution,
enables you to discover potential leads or ideal prospects for your business throughout the entire buying cycle.
Highly Qualified Leads (HQL)
Account Based Marketing
B.A.N.T Discovery Leads
Nurtured Leads
Content Syndication
High Quality Leads (HQL)
Our highly qualified lead (HQL) programs connect your sales team with great potential leads who are highly likely to buy products or services in your distinctive category, with verified budgets and an execution period of six months or less.
Account Based Marketing
By integrating any of our lead generation tools with your target account list, you will have access to the most up-to-date contacts in active roles for those accounts.
This, in turn, will help you to increase your chances of winning new business and generating revenue while also optimizing your customer acquisition cost.
B.A.N.T. Discovery Leads
Our platform can answer all your questions related to BANT (Budget, Authority, Need, Timeline) qualification as it’s designed to efficiently discover BANT, so you will be able to know how close they are to a buying decision and what will the best way to follow up.
Nurtured Leads
Going beyond the leads generated through our standard Content Syndication process, we can also nurture these leads via second-touch points on an email or phone conversation and reserve an opt-in to receive a second branded asset.
Content Syndication
Phone conversation and email newsletters with custom profiling questions added to them and engaging our database using your branded asset and targeting requirements (title, company size, location, revenue, industry, etc.)
We can fill your pipeline and nurture tracks to help you find the top-of-the-funnel leads. Such leads are the ones who opted-in to receive your content and a
follow-up from you.
06. Lead Generation Services
Our AI-driven innovative lead generation tool, along with our advanced data repository and content solution,
enables you to discover potential leads or ideal prospects for your business throughout the entire buying cycle.
Highly Qualified Leads (HQL)
Account Based Marketing
B.A.N.T Discovery Leads
Nurtured Leads
Content Syndication
High Quality Leads (HQL)
Our highly qualified lead (HQL) programs connect your sales team with great potential leads who are highly likely to buy products or services in your distinctive category, with verified budgets and an execution period of six months or less.
Account Base Marketing
Our highly qualified lead (HQL) programs connect your sales team with great potential leads who are highly likely to buy products or services in your distinctive category, with verified budgets and an execution period of six months or less.
B.A.N.T. Discovery Lead
Our highly qualified lead (HQL) programs connect your sales team with great potential leads who are highly likely to buy products or services in your distinctive category, with verified budgets and an execution period of six months or less.
Nutured Lead
Our highly qualified lead (HQL) programs connect your sales team with great potential leads who are highly likely to buy products or services in your distinctive category, with verified budgets and an execution period of six months or less.
Content Sydication
Our highly qualified lead (HQL) programs connect your sales team with great potential leads who are highly likely to buy products or services in your distinctive category, with verified budgets and an execution period of six months or less.
Account Based Marketing
By integrating any of our lead generation tools with your target account list, you will have access to the most up-to-date contacts in active roles for those accounts.
This, in turn, will help you to increase your chances of winning new business and generating revenue while also optimizing your customer acquisition cost.
B.A.N.T. Discovery Leads
Our platform can answer all your questions related to BANT (Budget, Authority, Need, Timeline) qualification as it’s designed to efficiently discover BANT, so you will be able to know how close they are to a buying decision and what will the best way to follow up.
Nurtured Leads
Going beyond the leads generated through our standard Content Syndication process, we can also nurture these leads via second-touch points on an email or phone conversation and reserve an opt-in to receive a second branded asset.
Content Syndication
Phone conversation and email newsletters with custom profiling questions added to them and engaging our database using your branded asset and targeting requirements (title, company size, location, revenue, industry, etc.)
We can fill your pipeline and nurture tracks to help you find the top-of-the-funnel leads. Such leads are the ones who opted-in to receive your content and a
follow-up from you.
From marketing automation to lead scoring and
segmentation, our platform is designed to streamline and
optimize your marketing and sales processes.
